Tuesday, April 20, 2010

A pink bucket load of crap

I haven’t gotten up on my soapbox too often about breast cancer matters. It’s not that I don’t have a few choice things to say, it’s just that I’ve been a little consumed by my own personal journey at the moment. I figure there’s time for me to mouth off later ;)

But this recent development just got me so pissed I have to write about it.

The new ad campaign from Kentucky Fried Chicken (KFC), called “Buckets For The Cure” is such a glaring example of pink washing that at first I thought it was an SNL comedy skit. When I realized it was real, and that KFC has partnered with Susan G. Komen, a well-known name in breast cancer research, I was completely incensed and aghast. The fact that this also coincides with KFC's introduction of the "Double Down" -- a brand new deep-fried chicken, bacon & cheese concoction that reaches unparalleled heights in fat-laden debauchery, well, that just adds insult to injury.

To say there is a plethora of research out there linking obesity to breast cancer would be an understatement. Not to mention anyone with half a brain knows that consuming fast food on any kind of regular basis is a health hazard that contributes to the growing obesity problem. The absurdity that Komen would pair with KFC like this is simply outrageous.

Clearly money for research is paramount. No doubt I have personally benefited from breast cancer research since even just a mere five years ago a woman with my exact type of cancer mightn’t have had the same prognosis I have now. I’m a realist, I get it. But this is ridiculous – it’s going too far.

Here’s the truth – breast cancer isn’t one disease, it’s many. And there will be no real cures until the causes are found. We keep finding ways to beat the cancer once it’s there, and we keep finding ways to detect it earlier, but what we really NEED to do is find out why the rates are increasing so rapidly (early detection just doesn’t account for it).

Obesity is directly linked to breast cancer and the bitter pink irony is that Komen has supporting research showing that. Heck, I wouldn’t look a gift horse in the mouth, I’d probably take money from just about anyone if I thought it would mean my daughter might not get this despicable disease. But to be part of this money-making ad campaign, to in any way encourage more consumption of products that can be clearly linked to increasing breast cancer rates not only defeats the purpose, it is just downright stupid, irresponsible and utterly disrespectful of every single woman whose life has been touched by this disease – which is pretty much all of us since one in eight women will get breast cancer in their lifetime.

Shame on KFC. Shame on Susan G. Komen.

Do me a favor, kick the bucket and kick it hard. Don’t be a party to this shameful marketing campaign. That would be a better way to honor those of us battling this disease.



The Small Fabric Of My Life said...

This does seem like an odd alliance. I have just read your previous post and was touched. Your children have a great mum - it is clear from the conversations you have.

Jean said...

Very strange. I don't need any encouragement to kick the KFC bucket, I hate fast food (McDonalds is my arch enemy).

La Belette Rouge said...

What a horrible thing. I don't do fast food and I certainly stay far away from the Colonel. But I Just can't believe the Susan G. Komen fund agreed to that.

~Tessa~Scoffs said...

I will join you in kicking the pink KFC bucket.

Brenda said...

I agree with you 100%. When I first saw this campaign, it seemed far fetched. Thanks for writing about it.

Mervat said...

I kicked the KFC bucket in my teens (I had a friend who worked there after school and the stories she told me could make a chicken pick up its giblets and run!).

I agree, a very odd alliance.


Antonia Rosina said...

This really is a disgrace, isn't it? I just found your blog and wanted to drop by to say hello and to wish you continued strength and success in your continuing journey. I spotted this and was disgusted. Pinkwashing it is. Hugs to you and your glorious spirit. R xox